Allen Carr’s innovative Easyway method - which he discovered after his own 100-cigarette-a-day habit nearly drove him to despair - has helped millions kick smoking without feeling anxious and deprived.

The Easy Way to Stop Smoking: Join the Millions Who Have Become Non-Smokers Using Allen Carr's Easyway Method

That’s because he helps smokers discover the psychological reasons behind their dependency, explains in detail how to handle the withdrawal symptoms, shows them how to avoid situations when temptation might become too strong, and enables them to stay smoke-free.

Carr discusses such issues as nicotine addiction; the social “brainwashing” that encourages smoking; the false belief that a cigarette relieves stress; the role boredom plays in sabotaging efforts to stop; and the main reasons for failure. With this proven program, smokers will be throwing away their packs for good.

Reviewers Agree

• ...About the first three quarters of the book is spent exploding various myths and delusions about smoking (such as smoking relaxing you or getting rid of stress), which sets you up and gets you into the right frame of mind for actually quitting.
• I quit after 40 years of smoking at least one pack a day, and it was just as easy as Allen Carr said it would be. I think the key is to give in and accept what Carr is telling you.